Jeff Lambert

Chairman

Jeff Lambert is the founder and CEO of Lambert Global, a top U.S.-based investor relations, PR and marketing services agency that was acquired in 2024 by LLYC, one of the 35 largest corporate affairs and PR firms in the world. LLYC has 1,200 staff and offices in 12 countries spanning the U.S., LATAM and Europe, adding in-market access and depth for Xtreme One as it expands internationally.

Mr. Lambert’s expertise spans Wall Street to private equity, major M&A, crisis management and brand marketing. He is a member of YPO and Global Board Chair of PROI Worldwide, the largest partnership of marketing and PR agencies in the world with 90 firms in 60 countries. Lambert has 30 years of experience in all aspects of financial, corporate and brand strategy in both agency and corporate settings and grew his agency, Lambert, from a basement office to a top-10 investor relations and top-50 PR and digital agency in the U.S. Jeff led numerous M&A transactions and integrations, consulted with global leaders and public company Boards, and launched new products and brands throughout the U.S. and the Americas. He also founded VC-backed fintech TiiCKER, the first-ever verified shareholder rewards and perks platform and direct-to-shareholder marketing engine. Individual recognitions for Jeff include EY Entrepreneur of the Year, PR Week “40 Under 40”, Association for Corporate Growth (ACG) Dealmaker of the Year, Outstanding Alumni of the Michigan State University (MSU) College of Communication Arts & Sciences, and Alumni of the Year from MSU Swimming, where he also earned a bachelor’s degree in Advertising.