CEO, Lambert by LLYC
Chairman of the Board

Jeff Lambert is the founder and CEO of Lambert Global, a top U.S.-based investor relations, PR and marketing services agency that was acquired in 2024 by LLYC, one of the 35 largest corporate affairs and PR firms in the world. LLYC has 1,200 staff and offices in 12 countries spanning the U.S., LATAM and Europe, adding in-market access and depth for Xtreme One as it expands internationally.

Mr. Lambert’s expertise spans Wall Street to private equity, major M&A, crisis management and brand marketing. He is a member of YPO and Global Board Chair of PROI Worldwide, the largest partnership of marketing and PR agencies in the world with 90 firms in 60 countries. Lambert has 30 years of experience in all aspects of financial, corporate and brand strategy in both agency and corporate settings and grew his agency, Lambert, from a basement office to a top-10 investor relations and top-50 PR and digital agency in the U.S. Jeff led numerous M&A transactions and integrations, consulted with global leaders and public company Boards, and launched new products and brands throughout the U.S. and the Americas. He also founded VC-backed fintech TiiCKER, the first-ever verified shareholder rewards and perks platform and direct-to-shareholder marketing engine. Individual recognitions for Jeff include EY Entrepreneur of the Year, PR Week “40 Under 40”, Association for Corporate Growth (ACG) Dealmaker of the Year, Outstanding Alumni of the Michigan State University (MSU) College of Communication Arts & Sciences, and Alumni of the Year from MSU Swimming, where he also earned a bachelor’s degree in Advertising.

Global Personality, WWE World Champion

Best known as global WWE Superstar “Big E” and now an entertainment producer, personality and content marketer, Ettore Ewen brings 15 years of experience in the live event and streaming entertainment space. Over the last decade, he has held the WWE World Championship, Money In the Bank briefcase, and Intercontinental Championship, as well as multiple Tag Team Championship titles as part of the popular group The New Day.

A former Big Ten football player at the University of Iowa and American record holder in powerlifting, Mr. Ewen is now a film actor and regular host and TV personality on Wheel of Fortune, Let’s Make A Deal, Family Feud, The Weakest Link, and Hot Wheels: Ultimate Challenge. Ewen brings his expertise in the entertainment industry and combat sports to the Board and also contributes to live event broadcasts and promotion.

CEO of Real Times Media

Hiram Jackson is an accomplished entrepreneur and philanthropist with a 30-year track record of success in business and community activism nationally. Currently, he runs the nation’s largest network of Black newspapers, along with digital media and events focused on highlighting the success, innovation and impact of Black business leaders, executives and community leaders across the country. As CEO of Real Times Media, Mr. Jackson oversees a dynamic media company with programs in over 15 U.S. cities focused on “Who’s Who in Black”, media and content, and marketing and community engagement under Real Times Media agency PITCH BLACK.

Jackson was named to the Black Enterprise Magazine’s BE 100 for his leadership in business and community, and Mr. Jackson served on the NFL Draft Host Committee in Detroit and is on the Boards of the Boys & Girls Clubs of Southeast MI, the Detroit Branch of the NAACP, and the Charles H. Wright Museum of African American History. He holds a bachelor’s degree from Cornell University’s New York State School of Industrial and Labor Relations, and he is a proud member of Omega Psi Phi Fraternity, Inc.

Partner, Chief Commercial Officer - Central Standard Craft Distillery

Chair, Wisconsin Center District

Jim Kanter is a seasoned executive in the areas of commercial operations and management, as well as major sports and event sponsorships and activations. Mr. Kanter is Chief Commercial Officer and co-owner of national spirits maker and marketer Central Standard Craft Distillery, and previously spent 15 years at MillerCoors, most recently as General Manager of Wisconsin, Vice President of Commercial Operations and Marketing Director. At MillerCoors, Jim oversaw brand launches and new-product introductions (such as Leinenkugel’s Summer Shandy and Miller Chill). He also negotiated alliance contracts between MillerCoors and pro-sports teams such as the Green Bay Packers, Milwaukee Bucks, Detroit Tigers, Kansas City Chiefs and New Orleans Saints, as well as national festivals such as Summerfest and Jazz Fest , and served as the media spokesperson for MillerCoors’ 1,400-employee-Milwaukee campus.

Kanter is chairman of the board of the Wisconsin Center District, which encompasses the Wisconsin Convention Center, Miller High Life Theater and UWM Panther Arena. Jim also serves on the board for VISIT Milwaukee and Discovery World, as well as the advisory board for Green Bay Packer great Donald Driver’s Driven to Achieve Foundation. Kanter holds a bachelor’s degree in Public Relations, Advertising and Applied Communications from Michigan State University, where he was also a student-athlete, and he earned an MBA in International Business and Marketing from DePaul University.

CEO, Gravity Global

Jose Lozano has nearly three decades of experience in business growth, new business development, and long-term strategy formation, utilizing his expertise in cross-cultural marketing to develop untapped market segments and expand market share. He is CEO of London-based brand strategy and advertising agency Gravity Global, and a 20-year veteran of consulting and entrepreneurial ventures spanning the globe. Lozano merged the agency, 9thWonder, which he grew from a local Houston-based firm with 50 employees to over 500 employees in 4 countries, with Gravity Global, ascending to the Gravity Board and as CEO.

Lozano has worked with a broad range of clients in both the B2B and B2C markets including Chick-fil-A, ConAgra, PepsiCo, Purina, Dell, Mattress Firm, the National Basketball Association, 3M, Honda, NASA and Airbus. He brings his broad marketing and business experience to multiple boards including international advertising network Magnet Global, Baylor University Business School and national non-profit Beyond Type1. Lozano holds a BBA in Marketing and Finance from Baylor University. Born in Puerto Rico and a long-time resident of Houstoin, he is also involved in numerous economic development and Latin American business and talent initiatives.

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Reporter, Host - FOX Sports

Jenny Taft is one of America’s most prominent sports reporters and show hosts, having spent more than 15 years in the media and entertainment industry on air and in content production. Taft is also a major-brand ambassador and noted expert across a diverse array of sports and entertainment genres from NHL hockey to college, NFL and UFL football, the WNBA and World Cup soccer, as well as TV and niche audience programming ranging from Supercross racing to Extra! TV and the Discovery Channel.

Currently she serves in a variety of roles for FOX Sports, including lead reporter for the network’s college football coverage and host for the Westminster Kennel Club dog show, and previously was moderator on FS1’s SKIP & SHANNON: UNDISPUTED show. Ms. Taft also has covered numerous major global events, including the FIFA Women's World Cup Australia & New Zealand 2023™ and France 2019™, and the FIFA World Cup Qatar 2022™ and Russia 2018™, and she gained critical acclaim during her World Cup coverage for her ability to speak fluent French in her interviews. Taft supports and serves non-profits including Girls on the Run and Fox Sports Supports charities. An impressive athlete in her own right, Taft was a four-year letter winner in lacrosse at Boston University, where she earned her bachelor’s degree in broadcast journalism.